In today’s competitive environment, when technological advantages are short-lived, employees are no longer hired for life, and customers globe-hop and brand-hop for the best deal, it becomes critical for companies to be able to attract and retain the “best and the brightest” talent to generate and execute new ideas and solutions. 50 percent of the best and the brightest are women, and global companies have a special need to attract and retain them as employees because they are also the dominant customers worldwide and want to deal with businesses where women appear to be fairly represented.

Women are undeniably essential part of any nation’s journey towards the heights of success and glory and no accomplishment in any walk of life could be achieved without their being side by side with men. It is that integral role of this rather weaker mortal that made visionary like Mohammad Ali Jinnah quoted as “Crime” to put them within the boundaries of their houses as prisoners.

The contemporary world’s perception is though more aware of the discrimination against women but the reality is that this relatively lesser gender has remained the object of abuse, prejudice, injustice, bias and more traumatically violence since the dawn of the time. Though western women certainly enjoy much immunities than off course the women of 3rd world and poor countries but nonetheless in general, women have to struggle to get what is their right in order to give their lives a more dignified meaning.

The battle grounds for women are encompassing every aspect of modern and historic societies. Whether it’s the question of cultural and moral roles and ranks, or the basic rights to have equal opportunity to get food, education, healthcare and employment, women in general have to make extra efforts to claim what men could get without even given any thought.